The stories of the blind during World War II have up until now remained largely. We were asked to devise a design framework for telling these stories – to ensure that this important part of our history was captured and engaged with.
The project culminated in the creation of a new brand identity, CD packaging design and school’s pack.
“Brands with Values really grasped the depth of emotion behind this project. They sought to understand how much sight loss changes perception of life. The integration of Braille into the identity portrays a powerful yet sensitive image.”
– Melanie Kemps/ Project Director
— Brand design
— Brand identity creation
— Brand strategy
— Brand research
— Stakeholder engagement