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Client
Mayor of London

Project
Brand creation

Outlook
The aim of the mayor’s code is to raise the profile of recycling and recycled content products, develop markets for recycled materials and ultimately to help reduce levels of waste going into landfill. Our job was to brand it.

Result
In a 12-month period a TFL highways maintenance contractor diverted more than 400 tonnes of highway material from landfill.

Disciplines
— Brand identity creation
— Brand strategy
— Brand research
— Tone of voice
— Brand management

Creating green jobs, reducing landfill,
celebrating success


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