Values positioning

Payplan is the UK’s largest provider of free debt solutions, helping over a million people struggling with debt over the last 20 years. While Payplan is a private company, they adopt a “more than for profit” approach, aiming to deliver a positive social and economic impact.

However, there is a feeling amongst the directorship that In reaction to significant growth, they have lost focus of their core values over time. They approached us to develop a clear, engaging and mobolising articulation of these values, ensuring that they can communicate and embody this position consistently moving forward.

“Working with the team at Brands with Values has allowed us to create a values structure that reflects where we are, with room for us to grow and develop.

They have also helped us to articulate our purpose in a new and refreshing way, that is as relevant to staff as it is to our customers.”
Rachel Duffey, Payplan.

— Culture Assessment
— Behaviour Assessment
— Communications Assessment
— Brand strategy
— Values strategy
— Values articulation

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Cultures with values


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